This experience stands alone because quite honestly there was nothing like BooneOakley. When two highly awarded creative directors strike out on their own and ask you to build a department and you have the opportunity to become a partner you jump. It was almost always about one thing, pushing the creative. As a partner i’ll never forget about what it takes to run a business and be a part of a decision making team. People’s livelihoods were at stake based on those decisions. I likened the experience i gained from BO as being equivalent to getting a masters.
Big thanks to John and Dave for bringing me in and to Phil, Demian & Claire and the rest of the team for this great experience. And thanks to our clients who trusted us and took the chances.
Side note; we beat K-Mart to the the whole play on “shipping” so don’t let anyone tell you otherwise.